What best describes the term ‘service recovery’?

The term 'service recovery' is best defined as the actions taken to rectify a service failure or address customer dissatisfaction. This concept is crucial in service industries where expectations can sometimes be unmet, leading to disappointment among customers. Effective service recovery seeks to alleviate the negative experience by resolving the issue, restoring the customer's faith in the service provider, and often exceeding the customer's expectations to turn a negative situation into a positive outcome.

This proactive approach not only addresses the immediate concern but also helps in retaining customer loyalty and improving the overall perception of the service provided. When successfully enacted, service recovery can transform a dissatisfied customer into a loyal advocate for the brand. Other options, while related to customer service, do not capture the essence of directly addressing and rectifying an issue after a failure has occurred. For instance, simply offering complimentary services does not necessarily resolve the specific issue the customer faced, and training staff or analyzing feedback, while valuable, pertains to different aspects of service quality and improvement rather than active recovery from a service failure.